Creativity, Design Thinking, and Innovation for Business
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Use creativity and design thinking to transform your work environment!
Do you want to add creativity and design thinking to make product improvements, better meet your customers’ needs, or solve problems that are holding your company back?
Do you want to want to use creativity and design thinking to create innovative new products, services, or systems that will expand and evolve your business to the next level?
If so, you need to create an innovative corporate culture and a creative friendly workplace environment. In this course, you’ll explore why creativity and innovation are more important for businesses today than ever before. You’ll examine why and how leading edge companies have turned conventional business culture models on their head through embracing creativity and how to protect your organization from being disrupted or left behind in a rapidly evolving business climate.
You’ll learn how to create a cultural environment that fosters creativity, including creativity blocks to avoid, like micromanaging and an over emphasis on efficiency, and how to establish an idea-response system for your managers, in order to encourage the open the sharing of ideas. Plus, you’ll find out why a creative corporate culture is the key to attracting and retaining great talent, increasing moral and productivity, and ultimately you’re company’s bottom line.
You’ll learn best practices for unleashing your creative team’s potential by bringing together diverse perspectives and creating an environment that embraces risk taking and removes fear of failure.
You’ll learn what “thinking outside-of-the-box” really means and how to overcome the mental traps that hold back individuals and organizations. You’ll master your own creative thinking, so that you can bring your full potential to the team and accelerate your career. And, you’ll be able to teach creative thinking skills to your team, allowing them to reframe challenges into possibilities.
You’ll learn how to apply a powerful creative-problem-solving technique called DESIGN THINKING to your business. The design thinking process will provide a blueprint for creating innovative creative products and services by helping your team:
· Understand the needs and problems faced by your customers and clarify the true problems holding back your business
· Question assumptions and explore alternative solutions that are beyond any preconceived limitations
· Identify requirements for a satisfactory solution and criteria for testing and identifying when goals have been met
· Generate out-of-the box ideas and a broad range of possibilities by using proven strategies like story mapping and powerful brainstorming processes
· Use hands-on approaches and tangible prototypes to experiment and test your ideas, helping you identify the best solutions that will make the biggest impact for your users and your organization.
If you are ready to transform your organization by bringing in creativity and design thinking this course is for you!
So, are you ready to transform your department, company, or business? If so enroll now, we look forward to seeing you in the course!
Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.
So who are we?
We are Joeel & Natalie Rivera. We own a digital media publishing company called Transformation Services, Inc. We provide training programs and curriculum development for entrepreneurs and small businesses. We also run a magazine and live events and conferences. We’ve worked with 300,000+ students, coaches and businesses from 195 countries. All of our programs are created based on over a decade of experience in education, business development and coaching, as well as my background in psychology, including my Master’s in Counseling and Education and my research on happiness for my dissertation for my PH.D. in Psychology.
Copyright ©️ Transformation Services, Inc. | All Rights Reserved
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WelcomeIn this lecture we will go over what you will learn as well as the importance of creativity, innovation, and problem solving. The instructors will also be introduced.
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Benefits of an Innovation-Friendly Environment
Learn how creating a creative culture and encouraging innovation can impact your organization.
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Questions, Resources and Meet the Instructors
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Creative Thinking: Re-framing and Mind Mapping
In this lecture we will go over strategies to gain insight through new perspectives and how to use mind mapping to think abstractly, rather than linearly.
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Exercise: Creative Thinking Part 1: Reframing and Mind Mapping
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Creative Thinking: Insights and Flow
In this lecture we will go over the process for stimulating insights and key factors for creating an environment that stimulates creativity-inducing flow states.
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Exercise: Creative Thinking Part 2: Insights and Flow
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The Importance of Happiness, Play, and Idle Time
In this lecture we will go over counter-intuitive needs that exist that will increase overall organizational success and stimulate creativity, including encouraging play, allowing for idle time, and focusing on the overall happiness of staff.
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Exercise: The Importance of Happiness, Play, and Idle Time
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The Importance of Rewarding Creativity
In contrast to most corporate environments, a creative corporate culture requires all levels of staff and management to feel comfortable with and appreciated for sharing ideas. Rewarding creativity ensures the best ideas are brought to the table.
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Exercise: Rewarding Creativity and Risk Taking
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The Power of Questions
Explore the power of trigger questions, such as “how to”, and “what if”, which stimulate the mind to see possibilities and how to apply it to the work environment.
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Developing Creativity in Individuals
In this lecture we will go over tools and tips for individuals to develop their own creativity, such as establishing motivational rituals, Hypnopompic States, embracing failure, taking breaks, writing things down and much more.
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Exercise: Developing Creativity for Individuals
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Creating a Creative Physical Environment
In this lecture we will go over tools and tips for enhancing the physical working environment in ways that studies have shown to enhance creativity, including noise, colors, lighting, and social setting.
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Exercise: Creating a Creative Physical Environment
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Empowering Creative Teams
In this lecture we go over tips for empowering creative teams by providing the work environment, time, and structure for creative time, as well as tools for creative meetings.
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Exercise: Empowering a Creative Team
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The Importance of Diversity
In this lecture we go over the importance of having a diverse creative team, including diverse backgrounds, experience, personalities, and seniority, as well as interdepartmental collaboration and bringing in outsiders to create a creative and innovative environment.
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Exercise: The Power of Diversity
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Develop an Idea-Response Process
In this lecture we go over the importance of establishing a system for collecting, responding to, and implementing ideas.
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Exercise: Develop an Idea-Response Process
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Overcoming Creativity Blocks
In this lecture we will addresses common workplace obstacles to creativity, such as meetings, email, micro-managing and interruptions.
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Overcoming Problem-Solving Blocks
In this lecture we will address cognitive biases that inhibit the ability to see solutions to problems, including functional fixedness and mental set.
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Why Design Thinking?
In this lecture you will learn why this simple, non-linear problem-solving methodology used by designers can unlock innovation in your organization. Learn how it works, why it works, and the 5 phases of the model.
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Exercise:Design Thinking
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Step 1: Empathize with the End User
In this lecture you will learn why empathizing with and developing an understanding of your user or customer is vital in order to create effective innovation. You will also learn strategies for researching, including immersion, observation, and interviewing.
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Exercise: Step 1: Empathize with the End User
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Step 2: Define the True Problem
In this lecture you will learn how analyze what you’ve learned and use it to hone in on the true problem, based on the perspective of your customers.
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Exercise: Step 2: Define the problem
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Step 3: Ideate and Brainstorm
In this lecture you will learn how to take what you’ve learned and generate creative ideas using strategies that avoid common road blocks to creative ideation.
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Exercise: Step 3: Ideating and Brainstorming
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Brainstorming Process
In this lecture you will learn a powerful process for conducting group brainstorming sessions that encourage openness, divergent thinking, and big ideas.
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Exercise: Brainstorming Process
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Step 4: Prototype Solutions
In this lecture you will learn how to explore inexpensive, scaled down, rapid methods to prototype selected ideas, allowing your team to explore their ideas and further identify top ideas for testing.
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Exercise: Step 4: Prototyping Solutions
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Step 5: Test, Implement and Assess
In this lecture you will learn how to implement selected ideas by using prototypes in the real world, with clients. Assess user experience and success of the concept, leading to the next round of ideas, problem clarification, and prototyping.
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Exercise: Step 5: Testing and Assessment
