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4.6 out of 5
12548 reviews on Udemy

DESIGN RULES: Principles + Practices for Great UI Design

Learn to design powerful user interfaces for apps, sites and systems
Joe Natoli
47,296 students enrolled
English [Auto] More
Learn to create useful, usable and visually compelling UI design for any kind of app, site or system.
Learn how to properly balance form and function
Learn the critical rules for designing on small screens and mobile devices
Learn how to effectively organize and economize visual information
Learn how to apply the principle of Balance to create visual order
Learn how to apply the principle of Rhythm to establish and reinforce comprehension
Learn how to apply the principle of Harmony to shape disparate UI elements into a unified, consistent experience
Learn how to apply the principle of Dominance to direct user focus and enhance UX
Learn how to apply the principle of Alignment to lead the user's eye and speed task completion
Learn how to apply the principle of Proximity to signal relationships between screen elements and decrease users' cognitive effort
Learn to communicate with color, typography and imagery in the UI
Learn how color communicates and influences interaction
Learn how to choose the right colors for any UI design
Learn how to apply contrast properly to guide users and call attention to critical UI elements and interactions
Learn how to determine whether or not color and contrast are appropriate
Learn and apply the fundamentals of typography as a design element
Learn how to choose the right fonts and design appropriately with them
Learn and apply 7 crucial rules for great typographic design
Learn and apply 5 rules for choosing the right imagery
Learn and apply a core set of DOs and DON'Ts when designing with images
Learn how to create and simplify visual cues that direct user focus and interaction
Learn the 3 kinds of data visualizations used in UI design and when they're appropriate
Learn how the context of the data presented determines its visual form
Learn and apply 6 rules for great data design
Learn how to simplify visual information to clarify meaning and improve UX
Learn how to visually separate content from controls to make interactions easier for users to understand and act on
Walk away with a set of "18 UI Design Mantras" that you can apply to anything and everything you ever design!

The principles, practices and real-world techniques I’m going to show you here are the same ones that have informed graphic design for hundreds of years. And while that may sound like blasphemy to some of you, I guarantee you’ll see why and how they apply equally to the world of digital designespecially for mobile devices and their small screens. 

I’m going to give you 50 lessons across 5 hours, packed with timeless, ironclad, unchanging rules for good UI design that you can apply to anything and everything you ever work on. You’ll learn how to create and apply hierarchy, color, contrast, typography, and gestalt principles to design appropriate visual cues for your users — and that’s just for starters.

You’ll learn how to make it easier for people to interact with what they see on the screen – whether they know what to tap, swipe or click, and whether what happens meets their expectations and moves them closer to their goals. You’ll learn how to create and apply hierarchy, color, contrast, typography and gestalt principles to design appropriate visual cues so people know where and how to take action.

I’ll show you how to make good visual decisions for even the most challenging applications, from simplifying complex visual information to designing with data. My goal with this course is to give you everything you need to know to make great UI design decisions, no matter what the content, context or product may be. 

Trends will come and go, and it won’t matter: your UI will still be useful, usable, appropriate and relevant for its users. From this point forward, you’ll be equipped to make strategic, impactful User Interface designs that communicate, guide, encourage, motivate and educate. Anything else is decoration, and decoration has a very short shelf life.

When it comes to User Interface (UI) design, your job — whether you’re a designer, developer, UXer or a mix of all those things — is to make sure that no aspect of someone’s onscreen interaction happens without explicit intent. The UI design choices we make have to reflect the user’s motivations, expectations, environment and possible actions.

All of those things manifest themselves in the User Interface — so what people see on the screen is usually the sum of their understanding about what this is and how it works.

So what we show them has to do a hell of a job communicating what’s there for them, how it’s organized, how they get to it and what they can do with it once they do.

By the time you finish Design Rules, you’ll be able to do much more than create a more beautiful User Interface. Instead, you’ll be able to design a UI that truly works for the people who use it. One that it allows them to easily figure out where to start and how to get what they need — quickly, efficiently and intuitively. 

Of course, it’ll also just happen to be beautiful 😉

Using Color and Contrast Appropriately

Designing with Typography and Imagery

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.6 out of 5
12548 Ratings

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5 hours on-demand video
Certificate of Completion


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
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