Build a Successful Online Coaching or Consulting Business

Coach, Consultant, and Online Course Instructor Debbie LaChusa shares why she created this course.

Debbie LaChusa shares what she covers in this course, and what she does not.

A quick overview of Course Creator Debbie LaChusa's 20+ years of business experience, and 16+ years of online experience. This course is based on years of real-world business experience, offline and online, successes, and failures.

A look at some of the ways online businesses are marketed vs. what they're really like. The first way to watch out for is the concept of Selling The Dream, a popular marketing and sales tactic that isn't always based in reality.

The achievement of Financial Freedom is another popular promise in the online marketing world. But Financial Freedom may not look the way you expect it to, and that's not necessarily a bad thing.

Building a Lifestyle Business is a popular buzz phrase among online marketers. It usually includes images of big houses, luxury vehicles, world travel, and lots of money. In this lesson Debbie cautions against falling for the typical Lifestyle Business promise and discusses how to create a Lifestyle Business that actually gives you the life you want.

The pursuit of Passive Income is at the center of many online marketing sales pitches. In this lesson Debbie discusses the realities of generating passive income streams, why she prefers the term Recurring Revenue, and what it takes to actually create it in your business.

Leverage is another buzz word in the online marketing world. In this lesson Debbie LaChusa discusses how to leverage yourself in an Online Coaching or Consulting Business, what you need to accomplish before you try to leverage, and how leverage can be a good long term strategy.

If you want to build a successful Online Coaching or Consulting Business, there are a few prerequisites. Sadly, there are far too many people selling systems and blueprints online who do not fulfill these prerequisites. If you want your business to be built on a solid foundation, and you want it to last for years, you absolutely have to fulfill these prerequisites first. The first prerequisite Debbie LaChusa shares is Experience.

Debbie LaChusa discusses one of the most important qualities every online coach or consultant needs to have. Don't buy into the  argument that to succeed in helping others online you only need to be one step ahead of them, or you only need to know a little bit more than your clients know. That is not the way to build a successful online coaching or consulting business for the long term.

The role Desire, or a compelling Reason Why, play in building a successful online coaching or consulting business.

Building a Successful Online Coaching or Consulting Business is not for the faint at heart, or those who are unwilling to step into uncharted territory. Debbie discusses the role of fear, and being willing to work through it, in building a successful online coaching or consulting business.

While you don't have to be a huge risk taker, you do have to have some level of risk tolerance if you want to be successful in your own business.

Far too many online marketers sell the ideas of passive income, make money while you sleep, and lifestyle businesses where you work less and make more money. But that is not reality when it comes to starting an online coaching or consulting business. Like anything worthwhile it takes hard work and dedication. But don't let that scare you off.

Running a business is very different from working for someone else. There's no one telling you what to do, instead it's all on you. You are the one who creates the services, does the marketing, gets the clients, and works with the clients. So you have to be a self-starter and be willing to do the work without someone else telling you to, if you want to grow a successful business.

In this section Debbie LaChusa walks through what it takes, and what you need to do to build a successful online coaching and consulting business. It starts with identifying your area(s) of expertise.

The second step in building a successful online coaching or consulting business is identifying the experience you bring into the business.

Complete an Experience and Expertise Inventory Worksheet to help you identify your core competencies and the knowledge, skills, and experience you can build your business around.

Once you've inventoried your expertise and experience, it's time to package them into a Signature Program that will help your clients achieve their goals. Debbie shares an overview of her proprietary process for designing a signature program.

Building a successful online coaching or consulting business requires more than just spending all your time online. Debbie discusses the importance of getting out there in the offline world.

Debbie discusses the the role of Confidence, and what can happen if you have any doubt in your ability to help your clients or in the services you're offering.

Far too often new coaches and consultants get caught up in all the marketing bells and whistles. In this lesson, Debbie LaChusa talks about what it really takes to get clients and and why much of what you think is important probably isn't, at least when you're just getting started.

No one knows what it's like, or what it takes to be in business on their own UNTIL they start their own business. Debbie talks about the importance of giving yourself time to learn how to be in business and managing your expectations during the early months or years.

In this section, Debbie LaChusa shares what it takes to take your coaching or consulting business online. While there are similarities to running an offline business, there are a few things that are even more important in the online world. Without them, your business won't succeed. Make sure you're set up for success by knowing what these requirements are, and making sure you're willing to do them. The first one is understanding the importance of focus.

Branding is important in any business, but it's even more important online. Debbie LaChusa reviews her Proprietary Brand Development and Implementation Process, and shares where you can learn in more detail how to implement this process in your business.

Once you know how to get clients without all the marketing bells and whistles, it's important to understand how to use marketing to grow your business online. In this lesson Debbie LaChusa reviews her Online Marketing process and shares where you can learn in more detail how to implement this process in your business.

Knowing how to sell your coaching or consulting services is imperative if you want to succeed in your own business. Without a reliable sales process you won't have a consistent stream of clients. In this lesson, Debbie LaChusa reviews her 10-step Consultative Sales Process and shares where you can learn in more detail how to implement this process in your own business.

The key to being successful online is becoming known. In this lesson Debbie LaChusa discusses what it takes to become known as the go-to person for what you do online.

Networking online can be a bit of a slippery slope. Especially when it comes to the number one place most people network: social media. In this lesson Debbie LaChusa differentiates between true networking and the virtual water cooler. She also shares an easy way to tell which one you're actually participating in.

There's investing in success and there's investing in your own personal and business growth. They are two different things and in this section Debbie shares which approach leads to greater business success and helps you avoid wasting time and money.

In this lesson Debbie LaChusa discusses the best ways to invest in yourself and your business to ensure both grow and flourish.

In this final lesson covering personal and business development, Debbie LaChusa shares some warnings to help you manage your expectations when searching for teachers and information to help you build your online coaching or consulting business.

Debbie LaChusa discusses what she believes are four pillars--or personal traits--that are of primary importance if you want to build a successful, long term, online business.

Debbie LaChusa shares how and when to leverage yourself and your time, and leverage the Internet to grow your online coaching consulting business beyond what's possible by simply working with clients one-on-one.

In this lesson Debbie LaChusa shares a Financial Viability Test you can use to make sure your online coaching or consulting business can get you to your financial goals, as well as how to know how many clients you need and what you need to charge to ensure your business is financially viable.

Debbie LaChusa shares some thoughts on what defines success along with some warnings about not letting other people define your success for you.

It's far too easy to work around the clock trying to make an online business successful. In this lesson Debbie shares why it's so important to take time away from your business, for your own health and sanity as well as for the health of your business.

Debbie LaChusa shares another key trait that every successful online business owner needs to have if they want their business to last for years and be successful for the long term.

Debbie LaChusa shares what it takes to be successful in an online coaching or consulting business for 10, 20, or more years.

Even if you love what you do there will come a day you decide you no longer want to run your online coaching or consulting business, or the marketplace shifts enough that you need to close or change your business. Debbie LaChusa talks about planning for the end by making sure you have an exit strategy.